Pippa & Pluk was founded by Naomi in Melbourne, shaped by life with her children, Louis and Phoebe.

Rooted in European dressing culture, the collection reflects a belief in natural fibres, thoughtful layering and clothing worn daily — not saved for special occasions.

Children are best dressed in breathable materials that regulate temperature naturally, move with the body and soften over time. We work with organic cotton, merino wool and linen — fibres selected for their durability, comfort and structural integrity.

Our brands are crafted in Europe by makers who prioritise considered construction and responsible production. Each garment is chosen for how it performs in real life — holding its shape, enduring repeated washing and layering effortlessly across seasons.

Living with Louis and Phoebe shaped this philosophy. The pieces we sell are the pieces they wear: practical layers, natural materials and clothing designed to be lived in.

We favour fewer, better garments — built to last beyond a single season and designed to become part of childhood.

Orders across Melbourne’s Inner North are delivered personally by cargo bike. A quieter, more considered way to shop.

From our family to yours.