Less, but Better

Preparing for a newborn can quickly become overwhelming. With endless shopping lists and advice, it's easy to think you need far more than you actually do.

The truth is, your baby only needs a small collection of comfortable, practical pieces that work together. By choosing versatile layers and natural fibres, you'll be ready for everything from sleepy days at home to your first family outings.

Why We Love Wool

Merino wool is one of our favourite fabrics for newborns—and for good reason.

It naturally helps regulate your baby's body temperature, keeping them warm when it's cool and comfortably cool when temperatures rise. Merino wool is also breathable and moisture-wicking, helping your baby stay dry throughout the day.

Another wonderful benefit is that wool is naturally odour-resistant and antibacterial. Because it doesn't retain smells as quickly as many other fibres, wool garments often don't need washing after every wear. A quick air outside is often enough between uses, making it a practical choice for everyday life.

Download Your Newborn Wardrobe Checklist

Looking for the pieces on the list? Explore our carefully selected collection of natural fibre essentials, thoughtfully chosen for your baby's first months.