{"title":"Kids Essentials","description":"\u003cp data-start=\"313\" data-end=\"569\"\u003eThe Kids Essentials collection brings together everyday pieces designed for comfort, movement, and long wear. Thoughtfully made from natural materials, each item is chosen to support children in their daily rhythm — from play and rest to time outdoors.\u003c\/p\u003e\n\u003cp data-start=\"571\" data-end=\"807\"\u003eThese are wardrobe staples with a relaxed fit and timeless feel, designed to mix and layer effortlessly. Practical, durable and soft on the skin, this collection reflects a slower approach to kidswear, where quality and ease come first.\u003c\/p\u003e","products":[{"product_id":"organic-cotton-jersey-pull-up-trousers-woody","title":"Gray Label Organic Cotton Pull-Up Trousers | Woody","description":"\u003cp data-end=\"315\" data-start=\"261\"\u003eA soft, easy essential designed for everyday movement.\u003c\/p\u003e\n\u003cp data-end=\"570\" data-start=\"317\"\u003eThese organic cotton jersey pull-up trousers are made from 100% GOTS-certified organic cotton, offering exceptional softness with Gray Label’s signature slightly fuller feel. Gentle on the skin, they remain breathable and comfortable throughout the day.\u003c\/p\u003e\n\u003cp data-end=\"685\" data-start=\"572\"\u003eDesigned with a clean, relaxed silhouette, they move easily with your child — a timeless piece for everyday wear.\u003c\/p\u003e\n\u003cp data-end=\"685\" data-start=\"572\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"685\" data-start=\"572\"\u003e\u003cimg height=\"97\" width=\"97\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label_gots-certified-logo_fd6e920d-7932-437c-8a50-e37b5bd7af31.avif?v=1778030780\"\u003e\u003c\/p\u003e","brand":"Gray Label","offers":[{"title":"1-2 years","offer_id":47050242687212,"sku":"PP-GL-BOT-BRN-12","price":95.0,"currency_code":"AUD","in_stock":true},{"title":"2-3 years","offer_id":47050242719980,"sku":"PP-GL-BOT-BRN-23","price":95.0,"currency_code":"AUD","in_stock":true},{"title":"3-4 years","offer_id":47050242752748,"sku":"PP-GL-BOT-BRN-34","price":95.0,"currency_code":"AUD","in_stock":true},{"title":"5-6 years","offer_id":47050242785516,"sku":"PP-GL-BOT-BRN-56","price":95.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/IMG_8545_2.webp?v=1776327268"},{"product_id":"organic-cotton-jersey-shorts-blue-grey","title":"Gray Label Organic Cotton Jersey Shorts | Blue Grey","description":"\u003cp data-end=\"137\" data-start=\"96\"\u003eA soft, easy essential for warmer days.\u003c\/p\u003e\n\u003cp data-end=\"411\" data-start=\"145\"\u003eThese organic cotton jersey shorts are made from GOTS-certified organic cotton, crafted from Gray Label’s signature soft cotton with a gentle feel. Gentle on the skin, they remain lightweight and breathable while supporting movement and comfort throughout the day.\u003c\/p\u003e\n\u003cp data-end=\"511\" data-start=\"419\"\u003eDesigned for everyday wear, they are an easy piece for play, rest and everything in between.\u003c\/p\u003e\n\u003cp data-end=\"511\" data-start=\"419\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"511\" data-start=\"419\"\u003e\u003cimg height=\"107\" width=\"107\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label_gots-certified-logo_fd6e920d-7932-437c-8a50-e37b5bd7af31.avif?v=1778030780\"\u003e\u003c\/p\u003e","brand":"Gray Label","offers":[{"title":"1-2 years","offer_id":47050256449772,"sku":"PP-GL-SRT-GRY-12","price":89.0,"currency_code":"AUD","in_stock":true},{"title":"2-3 years","offer_id":47050256482540,"sku":"PP-GL-SRT-GRY-23","price":89.0,"currency_code":"AUD","in_stock":true},{"title":"3-4 years","offer_id":47050256515308,"sku":"PP-GL-SRT-GRY-34","price":89.0,"currency_code":"AUD","in_stock":true},{"title":"5-6 years","offer_id":47050256548076,"sku":"PP-GL-SRT-GRY-56","price":89.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label-organic-cotton-jersey-shorts-blue-grey.jpg?v=1778133651"},{"product_id":"organic-cotton-jersey-sleeveless-dress-stone-grey","title":"Gray Label Organic Cotton Jersey Sleeveless Dress | Stone Grey","description":"\u003cp data-start=\"111\" data-end=\"154\"\u003eA soft, effortless piece for warmer days.\u003c\/p\u003e\n\u003cp data-start=\"162\" data-end=\"439\"\u003eThis organic cotton jersey sleeveless dress is made from 100% GOTS-certified organic cotton, offering exceptional softness with Gray Label’s signature slightly fuller feel. Gentle on the skin, it remains lightweight and breathable while supporting comfort throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"447\" data-end=\"572\"\u003eDesigned with a relaxed silhouette and soft drape, it moves beautifully with your child — a timeless piece for everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"447\" data-end=\"572\"\u003e \u003c\/p\u003e\n\u003cp data-start=\"447\" data-end=\"572\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label_gots-certified-logo_fd6e920d-7932-437c-8a50-e37b5bd7af31.avif?v=1778030780\" alt=\"\" width=\"105\" height=\"105\"\u003e\u003c\/p\u003e","brand":"Gray Label","offers":[{"title":"Stone Grey \/ 1-2 years","offer_id":47050261233900,"sku":"PP-GL-DRS-GRY-12","price":129.0,"currency_code":"AUD","in_stock":false},{"title":"Stone Grey \/ 2-3 years","offer_id":47050261135596,"sku":"PP-GL-DRS-GRY-23","price":129.0,"currency_code":"AUD","in_stock":true},{"title":"Stone Grey \/ 3-4 years","offer_id":47050261168364,"sku":"PP-GL-DRS-GRY-34","price":129.0,"currency_code":"AUD","in_stock":true},{"title":"Stone Grey \/ 5-6 years","offer_id":47050261201132,"sku":"PP-GL-DRS-GRY-56","price":129.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label-organic-cotton-jersey-sleeveless-dress-stone-grey-1.webp?v=1778215270"},{"product_id":"organic-cotton-jersey-pull-up-trousers-melon","title":"Gray Label Organic Cotton Pull-Up Trousers | Melon","description":"\u003cp data-end=\"315\" data-start=\"261\"\u003eA soft, easy essential designed for everyday movement.\u003c\/p\u003e\n\u003cp data-end=\"570\" data-start=\"317\"\u003eThese organic cotton jersey pull-up trousers are made from 100% GOTS-certified organic cotton, offering exceptional softness with Gray Label’s signature slightly fuller feel. Gentle on the skin, they remain breathable and comfortable throughout the day.\u003c\/p\u003e\n\u003cp data-end=\"685\" data-start=\"572\"\u003eDesigned with a clean, relaxed silhouette, they move easily with your child — a timeless piece for everyday wear.\u003c\/p\u003e\n\u003cp data-end=\"685\" data-start=\"572\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"685\" data-start=\"572\"\u003e\u003cimg height=\"97\" width=\"97\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label_gots-certified-logo_fd6e920d-7932-437c-8a50-e37b5bd7af31.avif?v=1778030780\"\u003e\u003c\/p\u003e","brand":"Gray Label","offers":[{"title":"1-2 years","offer_id":47054784594156,"sku":"PP-GL-BOT-ORG-12","price":95.0,"currency_code":"AUD","in_stock":true},{"title":"2-3 years","offer_id":47054784626924,"sku":"PP-GL-BOT-ORG-23","price":95.0,"currency_code":"AUD","in_stock":true},{"title":"3-4 years","offer_id":47054784659692,"sku":"PP-GL-BOT-ORG-34","price":95.0,"currency_code":"AUD","in_stock":true},{"title":"5-6 years","offer_id":47054784692460,"sku":"PP-GL-BOT-ORG-56","price":95.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/IMG_8388.jpg?v=1778309847"},{"product_id":"organic-cotton-jersey-pull-up-trousers-blue-grey","title":"Gray Label Organic Cotton Pull-Up Trousers | Blue Grey","description":"\u003cp data-end=\"315\" data-start=\"261\"\u003eA soft, easy essential designed for everyday movement.\u003c\/p\u003e\n\u003cp data-end=\"570\" data-start=\"317\"\u003eThese organic cotton jersey pull-up trousers are made from 100% GOTS-certified organic cotton, offering exceptional softness with Gray Label’s signature slightly fuller feel. Gentle on the skin, they remain breathable and comfortable throughout the day.\u003c\/p\u003e\n\u003cp data-end=\"685\" data-start=\"572\"\u003eDesigned with a clean, relaxed silhouette, they move easily with your child — a timeless piece for everyday wear.\u003c\/p\u003e\n\u003cp data-end=\"685\" data-start=\"572\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"685\" data-start=\"572\"\u003e\u003cimg height=\"97\" width=\"97\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label_gots-certified-logo_fd6e920d-7932-437c-8a50-e37b5bd7af31.avif?v=1778030780\"\u003e\u003c\/p\u003e","brand":"Gray Label","offers":[{"title":"1-2 years","offer_id":47054785642732,"sku":"PP-GL-BOT-BLU-12","price":95.0,"currency_code":"AUD","in_stock":true},{"title":"2-3 years","offer_id":47054785675500,"sku":"PP-GL-BOT-BLU-23","price":95.0,"currency_code":"AUD","in_stock":true},{"title":"3-4 years","offer_id":47054785708268,"sku":"PP-GL-BOT-BLU-34","price":95.0,"currency_code":"AUD","in_stock":true},{"title":"5-6 years","offer_id":47054785741036,"sku":"PP-GL-BOT-BLU-56","price":95.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/IMG_9958.webp?v=1776327102"},{"product_id":"organic-cotton-oversized-tee-stone-grey","title":"Gray Label Organic Cotton Oversized Tee | Stone Grey","description":"\u003cp data-end=\"158\" data-start=\"102\"\u003eA relaxed everyday piece with a soft, effortless feel.\u003c\/p\u003e\n\u003cp data-end=\"414\" data-start=\"166\"\u003eThis organic cotton oversized tee is made from 100% GOTS-certified organic cotton jersey, offering exceptional softness with Gray Label’s signature slightly fuller feel. Gentle on the skin, it remains breathable and comfortable for everyday wear.\u003c\/p\u003e\n\u003cp data-end=\"552\" data-start=\"422\"\u003eDesigned with a relaxed, oversized silhouette, it moves easily with the body — a timeless piece for both play and quieter moments.\u003c\/p\u003e\n\u003cp data-end=\"552\" data-start=\"422\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"552\" data-start=\"422\"\u003e\u003cimg height=\"108\" width=\"108\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label_gots-certified-logo_fd6e920d-7932-437c-8a50-e37b5bd7af31.avif?v=1778030780\"\u003e\u003c\/p\u003e","brand":"Gray Label","offers":[{"title":"1-2 years","offer_id":47059839385836,"sku":"PP-GL-TOP-GRY-12","price":82.0,"currency_code":"AUD","in_stock":true},{"title":"2-3 years","offer_id":47059839418604,"sku":"PP-GL-TOP-GRY-23","price":82.0,"currency_code":"AUD","in_stock":true},{"title":"3-4 years","offer_id":47059839451372,"sku":"PP-GL-TOP-GRY-34","price":82.0,"currency_code":"AUD","in_stock":true},{"title":"5-6 years","offer_id":47059839484140,"sku":"PP-GL-TOP-GRY-56","price":82.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/303-246-14196_987f861e-b3b7-4576-bad3-1fb2eb17ceaf.jpg?v=1776325801"},{"product_id":"organic-cotton-oversized-tee-melon-cream","title":"Gray Label Organic Cotton Oversized Tee | Melon Cream","description":"\u003cp data-end=\"158\" data-start=\"102\"\u003eA relaxed everyday piece with a soft, effortless feel.\u003c\/p\u003e\n\u003cp data-end=\"414\" data-start=\"166\"\u003eThis organic cotton oversized tee is made from 100% GOTS-certified organic cotton jersey, offering exceptional softness with Gray Label’s signature slightly fuller feel. Gentle on the skin, it remains breathable and comfortable for everyday wear.\u003c\/p\u003e\n\u003cp data-end=\"552\" data-start=\"422\"\u003eDesigned with a relaxed, oversized silhouette, it moves easily with the body — a timeless piece for both play and quieter moments.\u003c\/p\u003e\n\u003cp data-end=\"552\" data-start=\"422\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"552\" data-start=\"422\"\u003e\u003cimg height=\"108\" width=\"108\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label_gots-certified-logo_fd6e920d-7932-437c-8a50-e37b5bd7af31.avif?v=1778030780\"\u003e\u003c\/p\u003e","brand":"Gray Label","offers":[{"title":"Melon Cream \/ 1-2 years","offer_id":47059840303340,"sku":"PP-GL-TOP-ORG-WHT-12","price":82.0,"currency_code":"AUD","in_stock":false},{"title":"Melon Cream \/ 2-3 years","offer_id":47059840336108,"sku":"PP-GL-TOP-ORG-WHT-23","price":82.0,"currency_code":"AUD","in_stock":false},{"title":"Melon Cream \/ 3-4 years","offer_id":47059840368876,"sku":"PP-GL-TOP-ORG-WHT-34","price":82.0,"currency_code":"AUD","in_stock":false},{"title":"Melon Cream \/ 5-6 years","offer_id":47059840401644,"sku":"PP-GL-TOP-ORG-WHT-56","price":82.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label-organic-cotton-oversized-tee-melon-cream-1.webp?v=1778134418"},{"product_id":"organic-cotton-oversized-tee-blue-grey","title":"Gray Label Organic Cotton Oversized Tee | Blue Grey","description":"\u003cp data-end=\"158\" data-start=\"102\"\u003eA relaxed everyday piece with a soft, effortless feel.\u003c\/p\u003e\n\u003cp data-end=\"414\" data-start=\"166\"\u003eThis organic cotton oversized tee is made from 100% GOTS-certified organic cotton jersey, offering exceptional softness with Gray Label’s signature slightly fuller feel. Gentle on the skin, it remains breathable and comfortable for everyday wear.\u003c\/p\u003e\n\u003cp data-end=\"552\" data-start=\"422\"\u003eDesigned with a relaxed, oversized silhouette, it moves easily with the body — a timeless piece for both play and quieter moments.\u003c\/p\u003e\n\u003cp data-end=\"552\" data-start=\"422\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"552\" data-start=\"422\"\u003e\u003cimg height=\"108\" width=\"108\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label_gots-certified-logo_fd6e920d-7932-437c-8a50-e37b5bd7af31.avif?v=1778030780\"\u003e\u003c\/p\u003e","brand":"Gray Label","offers":[{"title":"Blue Grey \/ 1-2 years","offer_id":47059840434412,"sku":"PP-GL-TOP-BLU-12","price":82.0,"currency_code":"AUD","in_stock":true},{"title":"Blue Grey \/ 2-3 years","offer_id":47059840467180,"sku":"PP-GL-TOP-BLU-23","price":82.0,"currency_code":"AUD","in_stock":true},{"title":"Blue Grey \/ 3-4 years","offer_id":47059840499948,"sku":"PP-GL-TOP-BLU-34","price":82.0,"currency_code":"AUD","in_stock":true},{"title":"Blue Grey \/ 5-6 years","offer_id":47059840532716,"sku":"PP-GL-TOP-BLU-56","price":82.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label-organic-cotton-oversized-tee-blue-grey-1.webp?v=1778134224"},{"product_id":"organic-cotton-oversized-tee-woody-cream","title":"Gray Label Organic Cotton Oversized Tee | Woody Cream","description":"\u003cp data-end=\"158\" data-start=\"102\"\u003eA relaxed everyday piece with a soft, effortless feel.\u003c\/p\u003e\n\u003cp data-end=\"414\" data-start=\"166\"\u003eThis organic cotton oversized tee is made from 100% GOTS-certified organic cotton jersey, offering exceptional softness with Gray Label’s signature slightly fuller feel. Gentle on the skin, it remains breathable and comfortable for everyday wear.\u003c\/p\u003e\n\u003cp data-end=\"552\" data-start=\"422\"\u003eDesigned with a relaxed, oversized silhouette, it moves easily with the body — a timeless piece for both play and quieter moments.\u003c\/p\u003e\n\u003cp data-end=\"552\" data-start=\"422\"\u003e \u003c\/p\u003e\n\u003cp data-end=\"552\" data-start=\"422\"\u003e\u003cimg height=\"108\" width=\"108\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label_gots-certified-logo_fd6e920d-7932-437c-8a50-e37b5bd7af31.avif?v=1778030780\"\u003e\u003c\/p\u003e","brand":"Gray Label","offers":[{"title":"1-2 years","offer_id":47059904463084,"sku":"PP-GL-TOP-BRN-WHT-12","price":82.0,"currency_code":"AUD","in_stock":true},{"title":"2-3 years","offer_id":47059904495852,"sku":"PP-GL-TOP-BRN-WHT-23","price":82.0,"currency_code":"AUD","in_stock":false},{"title":"3-4 years","offer_id":47059904528620,"sku":"PP-GL-TOP-BRN-WHT-34","price":82.0,"currency_code":"AUD","in_stock":false},{"title":"5-6 years","offer_id":47059904561388,"sku":"PP-GL-TOP-BRN-WHT-56","price":82.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0793\/0540\/8748\/files\/gray-label-organic-cotton-oversized-tee-woody-cream-1.webp?v=1778133999"},{"product_id":"organic-cotton-jersey-shorts-woody","title":"Gray Label Organic Cotton Jersey Shorts | Woody","description":"\u003cp data-end=\"137\" data-start=\"96\"\u003eA soft, easy essential for warmer days.\u003c\/p\u003e\n\u003cp data-end=\"411\" data-start=\"145\"\u003eThese organic cotton jersey shorts are made from GOTS-certified organic cotton, crafted from Gray Label’s signature soft cotton with a gentle feel. 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